Category Research

Research Topics

A FEW WORDS ON FRITTS LAW

Yellow background with three cursor icons pointing to labeled targets. two cursors point to "target a" and "target b" with paths labeled "d1" and "d2," respectively, and another cursor points to "target c" labeled "d1.

Paul Fitts was doing research in 1954 on human motion when he discovered that “…the time required to move to a target depends on the distance to it, yet relates inversely to its size (Interaction Design Foundation., 2023, October 20).”…

THE GESTALT OF ZILLOW

A screenshot of the zillow website featuring a map loaded with property listings marked by red icons. the map focuses on a coastal area. on the right, several property photos are displayed with prices.

Here is a little research I did about Gestalt Principles being used in the design of Zillow’s website. Turns out they did take a lot of the principles into consideration and here are some examples: Figure Ground: The listing photos are…