PREDICTIVE ANALYTICS IN CUSTOMER SEGMENTATION

Predictive analytics are on the cutting-edge of technological innovation, offering businesses insight into future trends and behaviors. This ability to help businesses see into the future has revolutionized the way these organizations understand and interact with their customers. This paper…

EVALUATION OF FUNKIFY’S MOTOR SIMULATOR

“Funkify’s motor simulator persona ‘Trembling Trevor’ will make you lose some control over your mouse pointer. The main goal with this simulator is to clarify the frustration within a person who tries to point and click a way too small…

ZILLOW SITE MAP ANALYSIS

A sitemap is a way to create a graphical representation of a website that depicts its information hierarchy. They offer a way to visualize the website’s structure and the interconnections between various pages and sections (Babich, N. 2019). Creating a…

C.A.R.M.E.L HEURISTICS OF ZILLOW

Kaniasty’s CARMEL Guidelines  The CARMEL guidelines are inspired by Nielsen’s usability heuristics, but incorporate knowledge and standards that have emerged since Nielsen’s principles were published over 20 years ago, including best practices for accessibility. Consistent visual styleThe design follows branding…

BARRIERS TO ACCESSABILITY

ELEVATOR PANEL The accessibility concerns surrounding the elevator button panel are numerous. The button layout deviates from the standard, typically, elevator button panels position the “hold open” and “close doors” buttons at the bottom for easy access. However, in this…

HUMAN FACTORS CRITIQUE: ACCESSABILITY

Airport Bathroom A bathroom typically serves as a private space for individual personal hygiene and sanitation, it provides all of the necessary and essential environment elements for bodily functions and self-care.  Strengths Looking at the picture of the airport bathroom…