Empathy and journey maps are essential tools for understanding users’ experiences, emotions, and interactions throughout their journey with a product or service. In this category, we delve into the creation and application of these visual maps to help teams step into the user’s shoes. Learn how to uncover pain points, highlight opportunities for improvement, and align your design strategy with real user needs. Through guides, templates, and real-world examples, you’ll discover how empathy and journey maps can transform insights into action, fostering more intuitive, human-centered designs.
EMPATHY MAP: MEME CREATOR
An empathy map for the meme creator for the meme community project. Two different versions of the same data.
EMPATHY MAP: MEME CONSUMER
An empathy map for the meme consumer for the meme community project. Two different versions of the same data.
JOURNEY MAP: MEME CONSUMER
An journey map for the meme consumer for the meme community project. Two different versions of the same data.
JOURNEY MAP: MEME CREATOR
An journey map for the meme creator for the meme community project. Two different versions of the same data.
SCENARIO MAPS: TRAVEL APP
Scenario map excerpts for planning a flight, booking a hotel and planning activities in a travel app.