Personas are a foundational tool in user-centered design, helping teams create a clear, relatable picture of their target audience. This category focuses on building, refining, and utilizing personas to inform design decisions, product strategies, and marketing efforts. You’ll find resources on how to gather the right data, create realistic and actionable personas, and apply them to different stages of the design process. From beginner’s guides to advanced techniques, explore how personas can bring clarity to your projects by ensuring every decision aligns with the real needs and goals of your users.
