I interviewed people about how the create, use and interact with memes in online communities as part of a research project into building online communities using memes. These are the key takeaways from one of those interviews. The interviewee is has been anonymized for privacy purposes. You may use these notes for secondary research purposes as long as I am credited.
INTERVIEWEE : BM
Platform Preferences:
- Prefers using Twitter (now X) and TikTok for viewing and sharing memes.
Meme Sharing Behavior:
- Primarily shares memes with friends and family based on common interests or connections.
Meme Sharing Motivation:
- Shares memes that are funny and relevant to the recipient’s interests.
- Avoids sharing memes that “punch down” or are demeaning.
Frequency of Meme Sharing:
- Shares memes with family and friends daily.
Content of Shared Memes:
- Typically shares humorous content that aligns with the humor and interests of the recipient.
Meme Success Factors:
- Successful memes are relatable and humorous, either widely or within a specific niche.
- Ensures the meme’s humor does not reflect poorly on the sharer.
Interest in Meme Analytics:
- Interested in analytics, especially views, and occasionally checks shares.
- Finds current Twitter analytics unreliable but prefers Instagram and TikTok for their detailed insights.
Final Remarks:
- No additional points were mentioned at the end of the interview..