USER TESTING: INTERVIEW, MEME COMUNITY SHARING PROCESS (CONSUMER) #2

As part of a series of user test on how the sharing mechanisms of a meme based community might work, I interviewed people in the role of “meme consumer.” A meme consumer is a person who uses the site primarily to view and share memes both within the community and outside the community. These are the key takeaways from one of those interviews. The interviewee is has been anonymized for privacy purposes. You may use these notes for secondary research purposes as long as I am credited.

USER TESTING MEME CONSUMER INTERVIEWEE: NP

Login and Profile Feedback

  • Experienced some minor technical difficulties with screen sharing but resolved them quickly.
  • Noticed a spelling error and mentioned that consistency in language is important for user experience.
  • Liked the large widgets, large text, and the font used in the interface.

Sharing Process Observations

  • Initially found it confusing to locate the share button; suggested making it more visible or intuitive.
  • Liked the large, easy-to-find share button at the bottom of the page after locating it.
  • Preferred a direct link sharing option and mentioned it as one of her most-used features.
  • Indicated that she didn’t need a confirmation dialog when sharing, as she felt confident in her decisions within the app.
  • Expressed satisfaction with the ability to share both within the app and externally via direct links.

UI Design Suggestions

  • Suggested adding a double line between sections to make them more distinct, especially when the color scheme might cause confusion.
  • Found the comment section sensitive to scrolling but manageable.
  • Suggested that replies to comments would be better if threaded (in-line) rather than taking the user to a different screen.
  • Noted that consistency in language between screens is important and pointed out differences in how example comments were displayed.

Feedback on Group and Community Sharing

  • Suggested that when sharing with a group for the first time, the app could prompt the user to save that group for future sharing.
  • Liked the idea of saved groups for easy sharing but appreciated the option to create new groups as well.
  • Mentioned that in-app group sharing and community sharing should be distinct but easy to manage.
  • Found the concept of community sharing (like a Facebook group) to be useful, especially for niche interests like “cat lovers.”