Abstract

This research explores the role of memes in building and sustaining online communities, focusing on how memes serve as tools for communication, bonding, and cultural expression. By integrating user-centered design methodologies such as surveys, interviews, empathy maps, and user flows, the study examines how a meme-centric platform can encourage engagement and community identity. Findings from both qualitative and quantitative research highlight the importance of humor, relatability, and shared experiences in the sharing of memes, while also underscoring the potential for memes to build social bonds between community members and encourage active participation within an online community. The research concludes that memes are not only entertainment tools but also powerful mediums for creating long-lasting connections and reinforcing community values.

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