Category Content Strategy

Content Strategy

C.a.r.m.e.l Heuristics of Zillow

ZILLOW_ A CARMEL Heuristic Overview (3)

Kaniasty’s CARMEL Guidelines  The CARMEL guidelines are inspired by Nielsen’s usability heuristics, but incorporate knowledge and standards that have emerged since Nielsen’s principles were published over 20 years ago, including best practices for accessibility. Consistent visual styleThe design follows branding…

Barriers to Accessability

Barriers to Accessability

ELEVATOR PANEL The accessibility concerns surrounding the elevator button panel are numerous. The button layout deviates from the standard, typically, elevator button panels position the “hold open” and “close doors” buttons at the bottom for easy access. However, in this…

The Gestalt of Zillow

A screenshot of the zillow website featuring a map loaded with property listings marked by red icons. the map focuses on a coastal area. on the right, several property photos are displayed with prices.

Here is a little research I did about Gestalt Principles being used in the design of Zillow’s website. Turns out they did take a lot of the principles into consideration and here are some examples: Figure Ground: The listing photos are…