User research is the foundation of creating products that truly meet user needs. In this category, we explore the methods and techniques that help teams gather insights directly from users—whether through interviews, surveys, usability testing, or field studies. Learn how to effectively plan and conduct research, analyze findings, and turn insights into actionable design decisions. From beginners to seasoned researchers, this section provides the knowledge and tools to understand your users on a deeper level and build products that resonate with them.
INFORMATION ARCHITECTURE FOR A TRAVEL ADVSIOR WEBSITE
Audience: 1) Novice cruisers seeking information. The first group are people who have never been on a cruise before but…
INFORMATION ARCHITECTURE: WCAG AND CONTENT
Organizing: The purpose of organizing content is multifaceted, and it serves two primary goals: enabling people to find the right…
RESEARCH: ZILLOWS DATA SOURCES
Let’s take a look at how Zillow collects, stores, secures, analyzes and interprets the data that it uses to create…
BUILDING A COMMUNITY WITH MEMES: A USER CENTERED DESIGN APPROACH TO COMMUNITY BUILDING (SLIDES)
Abstract This research explores the role of memes in building and sustaining online communities, focusing on how memes serve as…
MEME CREATE, INTERACTION AND USE SURVEY RESULTS
A survey of 74 individuals about how they create. interact and use memes in online communites. This is part of…
BUILDING A COMMUNITY WITH MEMES: A USER CENTERED DESIGN APPROACH TO COMMUNITY BUILDING (PAPER)
Abstract This research explores the role of memes in building and sustaining online communities, focusing on how memes serve as…
RESEARCH: CHALLENGES FACED BY BUSY FAMILIES REGARDING COOKING HEALTHY MEALS
This research was conducted for a class in the Brandeis GPS User Centered Design program. The research was conducted by…
PREDICTIVE ANALYTICS IN CUSTOMER SEGMENTATION (SLIDES)
Don’t want to read the entire post I wrote about PREDICTIVE ANALYTICS IN CUSTOMER SEGMENTATION then check out this brief…
WCAG & CONTENT: ORGANIZING, LABELING, NAVIGATING, SEARCHING
Organizing: The purpose of organizing content is multifaceted, and it serves two primary goals: enabling people to find the right…
MISCOMMUNICATION AND CONFLICT IN SOCIAL MEDIA AND COMPUTER-MEDIATED COMMUNICATION
A collaboration with Pamela Courtney With the emergence of social media and communication between individuals using electronic devices (Computer-Mediated Communication…
HUMAN FACTORS CRITIQUE: ACCESSABILITY
Airport Bathroom A bathroom typically serves as a private space for individual personal hygiene and sanitation, it provides all of…