jonmadethis

jonmadethis

Persona: Zara Customer

An infographic titled "Elena Martinez Young Marketing Professional" with sections on goals, motivations, differentiators, biography, brands and influences, and preferred channels. A headshot illustration and personal details such as age, occupation, and family status are provided.

This user persona represents Elena Martinez, a young marketing professional who is part of Zara’s target demographic. This persona was developed through user research to understand the needs, goals, and shopping behaviors of Zara customers. Persona Overview Elena Martinez exemplifies…